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December 18, 2021

Do the names Giocanni Ferrero or Leonardo del Ceccio mean anything to you? How about Nutella and Luxottica? People that make 10 figures and above keep a lower profile than newer millionaires, but we’ve dug a little deeper to see how ballers live in Italy. The land of wine and roses offers expensive threads, three Michelin star rated restos, and cars that go up to 268 miles per hour. With only 43 billionaires in a country of over 59 million people, there is a natural curiosity about how the richest sliver of the population spends their time. What do they have access to? What do they eat? Where do they go? Are $250,000 Gucci belts even interesting to them? We’ll look at how the owners of Prada and Walgreens earned their cash, and where it goes after you slide it over the cash register to buy high heels or medicine. Ocean liners, private jets - these are the visions we have instead of sugarplums when we get older. When you go to a restaurant, there are usually two types of water: bottled and tapped. At a famous billionaire's destination, there are nine types of water! Choosing a bottle of wine can be an intimidating task. Imagine a restaurant with 60,000 different bottles - enough to make your head spin!

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Written by: Dana Nuzzo (JB re-write)
Narrated by: JB
Edited by: MA

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00:00 Intro
00:06 Giovanni Ferrero
02:10 Leonardo del Vecchio
03:44 Stefano Pessina
04:48 Patrizio Bertelli
06:06 Miuccia Prada
07:25 Luxury shopping
08:01 Fine dining
08:52 Vacation Options
09:23 Exotic automobiles
09:54 High-end real estate

#billionairesinitaly #italianbillionaires #richitalians #richestitaliansintheworld #wealthiestitalians